We design authentic branding that inspires trust so your business grows with intention.

  • The Business Factory Coworking

  • Canvas Beauty Bar

  • New Spirit Old Soul

  • Pavlovatee

  • Yarrow & Cleat

  • Cocoon by Olivia

  • Caprichos Books

  • Doulas of Baltimore

  • NewSquare Capital

  • Inner Loop Capital

Take a peek

Sage by Design is a boutique brand atelier supporting heart-centered businesses who share our values:

Intention

Living and working with purpose, clarity, and mindfulness.

Authenticity

Being only, exactly, and completely who we are — and encouraging and honoring the same in others.

Ease

Mindfully choosing balance, flow, simplicity, and joy in the way we work and live.

Connection

We create with and for our fellow human beings — not targets, personas, or profiles.

OUR MISSION

From first roots to full bloom, we’re here to nurture every stage of your brand’s growth with wisdom and care.

From naming your business and offerings to copywriting, from identity design to website creation and SEO, from merchandise design to marketing, we’re the experienced, strategic partner you’ve been looking for to grow your business with intention.

A woman wearing a pink satin pajama set smiling and holding a book titled 'Ascension' in front of a leafy green hedge with small pink and yellow flowers.
Wooden exterior wall of a studio with a white sign reading 'the STUDIO' and a lit outdoor lantern. In front, two white metal chairs and a blue ceramic side table sit on a brick patio.
A white smartphone with a black logo on the back, placed on a gray surface beside a partially visible laptop keyboard, with green leaves in the foreground.
A white tote bag hanging on a wooden door with black text that reads "GOODS FOR THE UNCOMMON HOME" and smaller text below that reads "new spirit OLD SOUL" and "est. 2022".
Young woman with a ponytail making a peace sign near her eye, standing indoors against a plain wall with a quote about trust.

  • "Thank you, Megan, for creating a website that is high-tech, user-friendly, and beautiful. Huge thanks for the instructional videos, too. Over the last several years, you have single-handedly increased my tech proficiency! And my business sends a powerful message of competence due to your diligence and vision."

    Jaclyn Sicoli, Owner + Head Trainer, Peace of Mind Equestrian

  • "My branding and marketing were a mess before Megan came along: now it is a source of tremendous pride. Megan brings careful listening, precise methods, and smart strategic thinking to all things design and strategic communications. With Megan, I have a full partner in helping me achieve complex communications goals. I now present professionally to a level beyond my wildest dreams."

    Peter Bruun, Award-winning Artist + Social Impact Director

  • "Megan has been a terrific contributor and a great partner to NewSquare. Everyone thinks of her as an important member of the team. Throughout my career, I have had the great pleasure to work with a lot of good people; however, in the end, only a handful have shown the dedication, loyalty, discipline, talent, and most importantly, the open-minded creativity to rise to the top of the list.”

    Joseph Rizzello, Chairman at NewSquare Capital

  • "Thank you to Megan for being our partner on this huge project for Ken and being the creative genius behind his branding. Because of her hard work, he now has a beautiful and cohesive logo and color scheme to present to the world, and we couldn’t be more grateful. We are so excited to share her creations with the world!”

    Kristy Crippen

  • "I was looking to expand my business, but the word for me was guidance. In my interview with Megan, we assessed my current situation, identifying what was working, what needed to change, and how. The advice was structured and tailored to my needs. She helped me focus my brand, website, and social networks, and she is so encouraging. I most definitely recommend her services.”

    Nadia Peiro, Translator

  • "The brand identity manual looks great! I'm thrilled to bits with the results. It feels great to see all our ideas coming together in the visuals, and it feels closely identified with my personality and how I want my business to reflect that. I feel very fortunate to have found you when I did."

    Sarah Marshall, Seed Words Copywriting

OUR SERVICES

It’s your season to grow with intention.

Growing a brand takes more than a story and logo. We build an entire custom brand world around your unique story to bring your mission to life and cultivate a strong community. From the strategic foundation to the most intimate details of your online presence, your custom brand world is crafted to cultivate trust.

The Bespoke Brand World

Build your legacy.

Ultimate brand customization for powerful evolution.

The Blueprint Brand World

Flourish with intention.

Full brand development to expand with ease.

The Bite-size Brand World

Plant with purpose.

Essential brand elements to blossom with clarity.

explore your options

Our Clients

Therapists & Coaches — Legal, Financial & VC — Beauty, Health & Wellness Experts — Social Impact & Nonprofits — Academics & Educators — Artists, Writers & Creatives — You

Our Expertise

Brand Positioning — Identity Design — Copywriting — Website Design & Development — Search Engine Optimization — Social Media Marketing — Merch Design — Brand Coaching & Consulting

Aerial view of the Notre-Dame Cathedral in Paris, France, surrounded by urban cityscape with straight street layouts and numerous buildings, taken during sunset with a warm glow.
A woman with blonde hair, wearing a beige cropped sweatshirt and blue jeans, stands in front of a circular concrete planter with green ferns inside. She crosses her arms and smiles at the camera. The background features a brick wall and potted plants.

Branding with wisdom

With over 20 years of brand-building experience from Baltimore to Bangkok to Barcelona, award-winning creative strategist Megan McCarthy leads our boutique brand atelier—uniting an intimate circle of highly experienced creatives to craft brands and websites that are grounded in clarity, shaped with intention, and designed to last.

How we became sage by design

Ready to grow with intention?

Begin nurturing your brand into its fullest expression—with wisdom, insight, and support.

Let's start